Est. Cannabis Authority New Jersey · New York
Leadership · Learning · Building in real time

I build faster
by doing less.

Twenty years inside KPMG and PepsiCo. An award-winning business of my own. Now I'm accelerating with AI - without the hustle, the noise, or the burnout everyone else is selling. I write down what I learn as I learn it.

Dharsh Casinathen at Joyleaf Dispensary, Roselle, New Jersey
At Joyleaf · Roselle, NJ
Certified Ganjier Co-Founder, Joyleaf Former PepsiCo Leadership KPMG Canada Alumni NJBIZ Women-Owned 2024 FOX 5 NY Featured Cannabis Educator Certified Ganjier Co-Founder, Joyleaf Former PepsiCo Leadership KPMG Canada Alumni NJBIZ Women-Owned 2024 FOX 5 NY Featured Cannabis Educator

What I'm learning, as I learn it.

No hype. Just what's actually working for someone who has to make payroll, read a P&L, and lead real people - sent when it's worth your inbox, and not before.

I say no to nine out of ten things. This list reflects that. For speaking or consulting, reach Dharsh at cannadharsh@gmail.com.

My parents came to Canada with $2,500.

Not as a beginning - as a reversal. A civil war in Sri Lanka made the choice for them, and they left behind what would have become generational wealth: the standing they'd built, the future that was already theirs. They traded it for $2,500 and a country they'd never seen, and started over from below the beginning.

They went backwards on purpose, betting everything on a bigger version of a life they wouldn't fully live to see. That bet is the reason I get to build any of this. The freedom to do it on my own terms is the inheritance they crossed an ocean to leave me.

So I climbed the ladder they came here for. CPA at KPMG. Thirteen years at PepsiCo, where I built an e-commerce business from scratch and scaled it from $100 million to over $1.5 billion. By every measure on the checklist, I had arrived.

And then I left it - to build something that was mine.

"The single thing I do, for my team, my customers, and the women watching: I help people see a bigger version of themselves. It's the exact thing my parents did for me."

What I learned building JoyLeaf had less to do with cannabis than with people - how power works, how respect differs from being liked, how most ceilings are just stories we tell ourselves. The plant is the arena. Leadership is the work.

How I actually operate.

I don't run on hustle. I run on an older discipline. You can build something serious while moving slower, more deliberately, more aligned - not in spite of it.

01

Mornings, alone.

My best thinking happens between 7 and 10am. Lemon water, quiet, no inputs.

02

Lunches, not dinners.

I protect my evenings the way I protect everything that matters.

03

The power of no.

I say no to nine out of ten things - opportunities, meetings, noise - so the tenth gets all of me.

04

Write it before it's real.

The week JoyLeaf opened, I wrote “now we build, one by one.” Years later, almost all of it had come true. I don't call that luck.

Why any of this is worth your trust.

No. 01

Certified Ganjier

One of fewer than 400 globally. The Ganjier program is the cannabis industry's most demanding sommelier-style certification, covering botany, terpene science, sensory evaluation, and cultural history.

No. 02

Co-Founder, Joyleaf

New Jersey's education-first dispensary. Named the best dispensary in New Jersey, out of 220+ licensed operators, with 2,500+ reviews at 4.9 stars. Built around a radical idea: that customers should be allowed to see, touch, and understand what they're buying.

No. 03

20+ Years Corporate Leadership

KPMG Canada. Thirteen years at PepsiCo in multiple leadership roles across finance and operations. A Fortune 50 operating background most cannabis entrepreneurs don't have.

No. 04

Featured on FOX 5 NY

Sat down with FOX 5's Bianca Peters for an in-depth conversation on the Ganjier program, Joyleaf's first year, and the future of retail cannabis in the Northeast.

No. 05

NJBIZ Women-Owned 2024

Recognized in the NJBIZ In The Lead feature celebrating New Jersey women building prosperous companies through energy, talent, and perseverance.

No. 06

Women's Health Advocate

Public advocate for cannabis as a tool for women's health, speaking openly about her own journey with chronic illness and the research gap no one else is filling.

The chapter I'm in.

I'm learning to accelerate with AI - and I'm doing it the way I do everything: in the lab first, on my own business, before I'd ever hand it to anyone else. Not the hype. The honest version. I write down what I find and send it to the list.

Get the field notes →

Cannabis is the arena. Leadership is the subject. AI is the current chapter.

Speaking topics

Dharsh speaks at conferences, industry panels, corporate events, and universities. Every talk is built for the room, not recycled. A short sample of the conversations she's currently having.

01

Women, Immigration & Reinvention

A keynote on the arc of leaving one country, building a career inside corporate America, and starting over on her own terms. For DEI, leadership, and women's events.

02

From Fortune 50 to the Plant

How two decades inside PepsiCo prepared (and unprepared) her for building a consumer brand in one of the most regulated industries in America. For executive audiences.

03

Building a Retail Experience That Doesn't Feel Like a Bodega

The design, operational, and educational decisions behind Joyleaf. For retail, CPG, and hospitality audiences interested in customer experience.

04

The Ganjier Standard

Why cannabis needed a sommelier program, what the certification actually teaches, and how education changes every conversation between consumer and product.

05

Cannabis & Women's Health

The research gap, the lived experience, and the cultural reasons women are disproportionately medicated yet disproportionately skeptical of the plant.

In the press

Selected features · 2024–2025
For speaking, media, and consulting

Let's have the real conversation.

Speaking, media, and consulting inquiries are best sent directly. The list is the front door; this is for the conversations that need a real reply.

cannadharsh@gmail.com
Based in New Jersey Available Worldwide Speaking · Consulting · Media

What I'm learning, as I learn it.

No hype. Just what's actually working for someone who has to make payroll, read a P&L, and lead real people - sent when it's worth your inbox, and not before.

I say no to nine out of ten things. This list reflects that. For speaking or consulting, reach Dharsh at cannadharsh@gmail.com.